What are the design elements of the Nike logo?

The Nike logo design elements include: Shape: A fluid check mark image denoting the wing of Greek Goddess, Nike. Carolyn said she wanted to mimic the wing of Nike, although many people see the swoosh as a simple check today. Color: The Nike logo appears in various colors around the world. Red and white are commonly associated with Nike.

Is Nike a simple logo?

While it makes a strong argument for utmost simplicity, the Nike logo is one of the world’s most recognizable logos. The Nike co-founder, Phil Knight wrote a book in 2016 about the amazing and simple history of Nike and its evolution to become a world leader. The book is called Shoe Dog.

Who created the original Nike logo?

The history of Nike's original logo is well known. Coming off the Blue Ribbon Sports days, co-founder Phil Knight's newly named Nike needed an official mark. Portland State University graphic design student Carolyn Davidson created the Swoosh, originally dubbed the Stripe when it was created in 1971.